Develop a deep understanding of the market and audience, then articulate a defensible position and shepherd world-class implementation.
Land product/market fit, identify targets and engage audiences with resonant brand stories to claim a share of mind and market.
Explore adjacent possibilities to define what new products/services are viable, and how and where to target new audiences.
Strategic and purposeful adaptation for long term success. Identify when it’s time to rejuvenate business models, offerings and partnerships to unlock unrealized value.
Audience Insights & Definition
Story, Voice & Tone
Messaging & Content
Packaging & Environments
Systems & Guidelines
Market & Opportunity Analysis
Strategic Partnerships & Biz Dev
Reinventing school transportation for the modern age.
Fast, affordable and unforgettably delicious vegetarian food.
Building a functional cure for diabetes via next generation cell therapy.
Bringing rapid PCR diagnostic to the point-of-need.
Elevating performance footwear from the point of contact.
Automating mileage tracking for the self-directed workforce.
Revolutionizing how coffee is made and delivered.
Shepherding in a new era of spaceflight and tourism.
Introducing at-home cooks to a bold global palate.
“I have been blown away by the team at Rise & Co. They have been a blast to work with, having both excellent communication and a refreshing appreciation for the reality of supporting an earlier stage startup.”
“The way that Rise & Co. handled the project showed resilience, knowledge and critical thinking. Adding value from start to finish from high-level strategy to the smallest details.”
“We deeply value our partnership with Rise & Co. They have been instrumental in helping establish Visby’s design aesthetic and uncovering actionable insights to help our product team develop the best possible experience for our customers.”
Guthrie has spent his career working with forward-looking companies on disruptive offerings. Including; creating the digital experience for Tesla, building the brand and digital presence for both Nest and Fitbit. In 2014 Guthrie joined MileIQ as CXO, leading brand and product, helping to build the #1 mile tracking app (acquired by Microsoft). Be it for start-ups or leading consumer companies such as Apple, Nike and Moët Hennessy, he focuses on creating authentic connections between people and brands.
Guthrie worked closely with ‘Design Thinking’ pioneer David Kelley to help launch the d.school at Stanford, designing the institute’s identity, developing curriculum and lecturing. With a deep expertise in human-centered design methodologies he works to drive those practices into the teams he builds and the companies he partners with.
Today Guthrie is Founder and Chief Design Officer for Rise & Co. leading brand and creative strategy. He’s a Bay Area native, father of two (big) kids, and has a passion for art, architecture, 90s hip-hop and Warriors basketball (win or lose).
Guthrie is an eternal optimist with a ceaseless drive to build brands and businesses that will shape our future. And if he has his way, that future will be bright af. He prides himself on his ability to synthesize, find the signal in the noise, and is always there to apply the creative juice and sensei-level design savvy that makes projects pop.
Tunde marries a nuanced command of language with an acute understanding of human behavior. He’s officiated several weddings, so he marries his friends, too. He centers his work at the intersection of authenticity and cultural relevance, codifying brand personas and cooking up messages that resonate with people’s emotions and beliefs.
Gwinn knows what it takes to deliver the exceptional while ensuring the client experience flow is as smooth as her favorite tequila. A multi-talent with strong conceptual and aesthetic chops, she uses her strategic acumen to optimize the creative process in ways that best serve a company’s overarching business objectives.
Irene combines impeccable taste with a keen attention to detail. But don’t take our word for it, just look at the sophisticated composition of the wall behind her when she’s on zoom. In her designs, she deploys tasty typography, Swiss grid systems, elegant color palettes and evocative imagery to develop stunning visual design solutions that are both unique and universal.
Namane has built a uniquely curated network that puts big ideas into action. He draws upon a wealth of experience in entertainment, real estate development, startup investing, hospitality and entrepreneurship to launch cause-based and category-defining ventures. It’s likely he already knows someone you’ve worked with, and maybe even you!
Mette knows what people need to do their best work and what’s needed to make business hum like a well-tuned engine. A one-woman agency infrastructure, with her the i’s are always dotted and the numbers always add up. She possesses bright energy and peerless style, and a necklace collection that belongs in MoMA.
Founder and Managing
Director, Base Ventures
CEO and Investor
Founder and Managing Partner,