Develop a deep understanding of the market and audience, then articulate a defensible position and shepherd world-class implementation.
Land product/market fit, identify targets and engage audiences with resonant brand stories to claim a share of mind and market.
Explore adjacent possibilities to define what new products/services are viable, and how and where to target new audiences.
Strategic and purposeful adaptation for long term success. Identify when it’s time to rejuvenate business models, offerings and partnerships to unlock unrealized value.
Audience Research & Definition
Market Research & Analysis
Brand Identity Platforms
Visual Design Development
UX/UI (web, app and devices)
Naming & Copywriting
Packaging & Environments
Systems & Guidelines
Lead Generation & Sales
Business Development & Partnerships
Communications & PR
Market Sizing & Opportunity Analysis
CRM Planning & Implementation
Revolutionizing how coffee is made and delivered.
Building decentralized systems that are inclusive, fair and regenerative.
Introducing at-home cooks to a bold global palate.
Bringing rapid PCR diagnostic to the point-of-need.
Making it easy to deliver beautiful presentations through AI.
Reinventing school transportation for the modern age.
Building a functional cure for diabetes via next generation cell therapy.
Connecting analytics and community to empower CPOs.
Shepherding in a new era of spaceflight and tourism.
Automating mileage tracking for the self-directed workforce.
Elevating performance footwear from the point of contact.
Inspiring wellness through a personalized nutrition engine.
“I have been blown away by the team at Rise & Co. They have been a blast to work with, having both excellent communication and a refreshing appreciation for the reality of supporting an earlier stage startup.”
“The way that Rise & Co. handled the project showed resilience, knowledge and critical thinking. Adding value from start to finish from high-level strategy to the smallest details.”
“Rise & Co. made an impact from day one. They brought a passionate and creative approach to their work, which quickly manifested in positive results. I believe Rise & Co. would be an asset to any early-stage company.”
She was the founder of health and wellness startup, Healthiest, for over 5 years and leading its mission, vision, product development, and strategy as the CEO since its inception in 2015. Prior to Healthiest.io, Crystal was a Director at Schaffer & Combs, a social mission-focused consulting firm serving clients including Beautycounter, Nike and Habitat for Humanity.
She also served as the President and Founder of Educate Our State, an advocacy organization that expanded to more than 1m supporters in just three years. Under her leadership, Crystal grew the largest parent lobby in education from the ground up. Crystal also ran operations and engineering at several healthcare companies including Brown & Toland and Stryker Corp.
Today, Crystal is Founder and Chief Strategy Officer for Rise & Co., helping businesses with their growth strategy, partnerships, business development, sales, marketing, and fundraising. She’s also a Bay Area native, mother of three daughters and an avid health and wellness guru. Boom.
Guthrie has spent his career working with forward-looking companies on disruptive offerings. Including; creating the digital experience for Tesla, building the brand and digital presence for both Nest and Fitbit. In 2014 Guthrie joined MileIQ as CXO, leading brand and product, helping to build the #1 mile tracking app (acquired by Microsoft). Be it for start-ups or leading consumer companies such as Apple, Nike and Moët Hennessy, he focuses on creating authentic connections between people and brands.
Guthrie worked closely with ‘Design Thinking’ pioneer David Kelley to help launch the d.school at Stanford, designing the institute’s identity, developing curriculum and lecturing. With a deep expertise in human-centered design methodologies he works to drive those practices into the teams he builds and the companies he partners with.
Today Guthrie is Founder and Chief Design Officer for Rise & Co. leading brand and creative strategy. He’s a Bay Area native, father of two (big) kids, and has a passion for art, architecture, 90s hip-hop and Warriors basketball (win or lose).
Crystal Brown is an experienced entrepreneur, consultant, advisor, and investor. She has worked in innovative companies ranging from startups in healthcare and education to management consulting and social improvement for more than 15 years.
Founder and Managing
Director, Base Ventures
CEO and Investor