Good Morning,
World.

Vision

Rise & Co. partners with intrepid businesses on a mission to create an auspicious tomorrow.


We take a human-centered approach to surface the future possible — we help make bold ideas real and build brands that move people.

Know How

Our team wields the skills and wisdom to put solutions into action, delivering maximum impact for our partners.


Illustration
Illustration

Know When

We amplify our impact by collaborating at key inflection points in the business lifecycle.

Diagram
Diagram

Launch

Launch


Develop a deep understanding of the market and audience, then articulate a defensible position and shepherd world-class implementation.

Grow

Grow


Land product/market fit, identify targets and engage audiences with resonant brand stories to claim a share of mind and market.

Expand

Expand


Explore adjacent possibilities to define what new products/services are viable, and how and where to target new audiences.

Renew

Renew


Strategic and purposeful adaptation for long term success. Identify when it’s time to rejuvenate business models, offerings and partnerships to unlock unrealized value.

Services

We offer a wide range of capabilities, but what’s most important is how we connect them.


As your partner we invest ourselves in your company’s unique challenges and objectives, zooming fluidly between the macro and micro to develop winning strategies and nimble solutions.


Strategy


Audience Research & Definition
Market Research & Analysis
Brand Positioning
Messaging Strategy
Go-to-Market Strategy
Channel Strategy
Strategic Partnerships
Investment Strategy

Design


Brand Identity Platforms
Journey Mapping
Experience Design
Visual Design Development
UX/UI (web, app and devices)
Naming & Copywriting
Content Development
Packaging & Environments
Systems & Guidelines

Growth


Customer Acquisition
Lead Generation & Sales
Business Development & Partnerships
Communications & PR
Market Sizing & Opportunity Analysis
CRM Planning & Implementation
Operational Efficiency
Capitalization/Funding

Portfolio

We don’t call them clients. We call them partners, collaborators and friends.


We are thrilled to work with truly extraordinary people, counting visionaries, inventors, change-makers, and mavericks among our partners.


Spinn


Revolutionizing how coffee is made and delivered.

BRAND STRATEGY, IDENTITY AND WEB

Anatha


Building decentralized systems that are inclusive, fair and regenerative.

Brand and Product Strategy

Milk Street


Introducing at-home cooks to a bold global palate.

Brand Strategy, Identity and Web

Visby Medical


Bringing rapid PCR diagnostic to the point-of-need.

Brand and Product Strategy

Beautiful.ai


Making it easy to deliver beautiful presentations through AI.

Consulting & Advising

Zūm


Reinventing school transportation for the modern age.

Brand Strategy, Identity and Web

Minutia


Building a functional cure for diabetes via next generation cell therapy.

Consulting & Advising

Knoetic


Connecting analytics and community to empower CPOs.

Consulting & Advising

Space Perspective


Shepherding in a new era of spaceflight and tourism.

Consulting & Advising

MileIQ


Automating mileage tracking for the self-directed workforce.

Investment & Advising

Move


Elevating performance footwear from the point of contact.

Investment & Advising

Suggestic


Inspiring wellness through a personalized nutrition engine.

Investment & Advising

 

Our Team

It’s our ardent belief that the best solutions are born from collaborative teams made up of diverse perspectives.


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Crystal Brown Crystal Brown

Founding Partner

Crystal Brown


About

Crystal Brown is an experienced entrepreneur, consultant, advisor, and investor. She has worked in innovative companies ranging from startups in healthcare and education to management consulting and social improvement for more than 15 years.


She was the founder of health and wellness startup, Healthiest, for over 5 years and leading its mission, vision, product development, and strategy as the CEO since its inception in 2015. Prior to Healthiest.io, Crystal was a Director at Schaffer & Combs, a social mission-focused consulting firm serving clients including Beautycounter, Nike and Habitat for Humanity.

She also served as the President and Founder of Educate Our State, an advocacy organization that expanded to more than 1m supporters in just three years. Under her leadership, Crystal grew the largest parent lobby in education from the ground up. Crystal also ran operations and engineering at several healthcare companies including Brown & Toland and Stryker Corp.

Today, Crystal is Founder and Chief Strategy Officer for Rise & Co., helping businesses with their growth strategy, partnerships, business development, sales, marketing, and fundraising. She’s also a Bay Area native, mother of three daughters and an avid health and wellness guru. Boom.


beautiful.ai Habitat for Humanity stryker Brown Toland Suggestic

Guthrie Dolan

Founding Partner

Guthrie Dolin

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Guthrie Dolan Guthrie Dolan

Founding Partner

Guthrie Dolin


About

Guthrie Dolin is a seasoned design leader and a serial entrepreneur. Over his career he has operated award-winning design and innovation consultancies and partnered with visionary leaders to launch numerous brands and products.


Guthrie has spent his career working with forward-looking companies on disruptive offerings. Including; creating the digital experience for Tesla, building the brand and digital presence for both Nest and Fitbit. In 2014 Guthrie joined MileIQ as CXO, leading brand and product, helping to build the #1 mile tracking app (acquired by Microsoft). Be it for start-ups or leading consumer companies such as Apple, Nike and Moët Hennessy, he focuses on creating authentic connections between people and brands.

Guthrie worked closely with ‘Design Thinking’ pioneer David Kelley to help launch the d.school at Stanford, designing the institute’s identity, developing curriculum and lecturing. With a deep expertise in human-centered design methodologies he works to drive those practices into the teams he builds and the companies he partners with.

Today Guthrie is Founder and Chief Design Officer for Rise & Co. leading brand and creative strategy. He’s a Bay Area native, father of two (big) kids, and has a passion for art, architecture, 90s hip-hop and Warriors basketball (win or lose).


Tesla Apple Nike Levi's nest

Crystal Brown

Founding Partner

Crystal Brown

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Crystal Brown Crystal Brown

FOUNDING PARTNER

Crystal Brown

Crystal Brown is an experienced entrepreneur, consultant, advisor, and investor. She has worked in innovative companies ranging from startups in healthcare and education to management consulting and social improvement for more than 15 years.


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Guthrie Dolan Guthrie Dolan

FOUNDING PARTNER

Guthrie Dolin

Guthrie Dolin is a seasoned design leader and a serial entrepreneur. Over his career he has operated award-winning design and innovation consultancies and partnered with visionary leaders to launch numerous brands and products.


Tunde Whitten
Tunde Whitten

Partner, Strategy Director

Tunde Whitten

Kara Roche
Kara Roche

Operations Manager

Kara Roche

Irene Shoikhet
Irene Shoikhet

Design Director

Irene Shoikhet

Gwinn Appleby
Gwinn Appleby

Director, Engagements

Gwinn Appleby

Namane Mohlabane
Namane Mohlabane

STRATEGIC ADVISOR

Namane Mohlabane

Ruby McNitt
Ruby McNitt

COMMUNICATIONS

Ruby McNitt

Advisors

We surround ourselves with those that both challenge, and uplift us.


Erik Moore


Founder and Managing
Director, Base Ventures

Troy Young


Former President,
Hearst

Dan Bomze


CEO and Investor

Stephen DeBerry


Founder and Managing Partner,
Bronze Investments

Joanna Rees


VSP Ventures

Lenny Mendonca


PPIC